/* ==========================================================================
   Hoppylane — styles.css
   One stylesheet for the whole site.
   Sections: 1 Tokens · 2 Base · 3 Layout · 4 Type · 5 Buttons · 6 Header
   7 Hero · 8 Carousel · 9 Sections · 10 Cards · 11 Founder · 12 FAQ
   13 CTA band · 14 Footer · 15 Work page · 16 Method page · 17 About page
   18 Motion & reduced motion
   ========================================================================== */

/* ---------- 1. Tokens ---------- */
:root {
  --paper: #FFF9FB;
  --paper-2: #FBF0F4;
  --blush: #FFD1E3;
  --blush-2: #FFE6EF;
  --pink: #FF2E88;
  --pink-ink: #D9146B;      /* pink dark enough for small text on paper */
  --night: #1A0A10;
  --maroon: #3B0F1F;
  --text: #1A0A10;
  --muted: #6E4F5C;
  --faint: #9A7C89;
  --line: rgba(26, 10, 16, .10);
  --line-2: rgba(26, 10, 16, .18);

  /* dark-band variants */
  --on-night-text: #FFF4F8;
  --on-night-muted: #D9BAC7;
  --on-night-faint: #A7899A;
  --on-night-line: rgba(255, 209, 227, .18);
  --on-night-panel: #2A1019;

  --display: "Archivo", "Helvetica Neue", Arial, sans-serif;
  --body: "Hanken Grotesk", "Helvetica Neue", Arial, sans-serif;
  --mono: "JetBrains Mono", ui-monospace, Menlo, monospace;
  --serif: "Instrument Serif", Georgia, serif;

  --container: 1140px;
  --gutter: clamp(20px, 4vw, 40px);
  --section: clamp(56px, 7vw, 96px);
  --radius: 16px;
  --radius-sm: 10px;
  --header-h: 76px;

  --ease-out: cubic-bezier(.16, 1, .3, 1);
}

/* ---------- 2. Base ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--text);
  font-family: var(--body);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
img, video { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; background: none; border: 0; padding: 0; cursor: pointer; }
ul { margin: 0; padding: 0; list-style: none; }
p { margin: 0; }
:focus-visible { outline: 3px solid var(--pink); outline-offset: 3px; border-radius: 4px; }
::selection { background: var(--blush); color: var(--night); }
.sr-only { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }

/* ---------- 3. Layout ---------- */
.container { width: 100%; max-width: var(--container); margin-inline: auto; padding-inline: var(--gutter); }
.container--narrow { max-width: 900px; }
.section { padding-block: var(--section); position: relative; }
.section--tight { padding-block: clamp(48px, 6vw, 80px); }
.section--night { background: var(--night); color: var(--on-night-text); }
.section--blush { background: var(--blush-2); }
.section--paper2 { background: var(--paper-2); }
.section-head { display: flex; flex-direction: column; gap: 14px; max-width: 680px; margin-bottom: clamp(28px, 4vw, 48px); }
.section-head--center { align-items: center; text-align: center; margin-inline: auto; }
.section-head--row { max-width: none; flex-direction: row; align-items: flex-end; justify-content: space-between; gap: 24px; flex-wrap: wrap; }
.grid { display: grid; gap: 20px; }
.grid--2 { grid-template-columns: repeat(2, minmax(0, 1fr)); }
.grid--3 { grid-template-columns: repeat(3, minmax(0, 1fr)); }
.grid--4 { grid-template-columns: repeat(4, minmax(0, 1fr)); }
.grid--5 { grid-template-columns: repeat(5, minmax(0, 1fr)); }
@media (max-width: 1024px) { .grid--4, .grid--5 { grid-template-columns: repeat(2, minmax(0, 1fr)); } .grid--3 { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 640px) { .grid--2, .grid--3, .grid--4, .grid--5 { grid-template-columns: 1fr; } }

/* ---------- 4. Type ---------- */
h1, h2, h3, h4, .display {
  font-family: var(--display);
  font-stretch: 118%;
  font-weight: 800;
  letter-spacing: -.025em;
  line-height: 1;
  margin: 0;
  text-wrap: balance;
}
h1, .h1 { font-size: clamp(36px, 5.2vw, 58px); letter-spacing: -.03em; line-height: 1; }
h2, .h2 { font-size: clamp(28px, 4vw, 40px); }
h3, .h3 { font-size: clamp(20px, 2vw, 24px); font-stretch: 112%; letter-spacing: -.02em; line-height: 1.15; }
h4, .h4 { font-size: 17px; font-stretch: 110%; letter-spacing: -.01em; line-height: 1.25; }
.lede { font-size: clamp(16px, 1.3vw, 18px); line-height: 1.55; color: var(--muted); max-width: 60ch; text-wrap: pretty; }
.section--night .lede { color: var(--on-night-muted); }
.eyebrow {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--pink-ink);
  display: inline-flex;
  align-items: center;
  gap: 10px;
}
.eyebrow::before { content: ""; width: 22px; height: 2px; background: var(--pink); border-radius: 2px; }
.section--night .eyebrow { color: var(--blush); }
.mono { font-family: var(--mono); font-size: 12.5px; letter-spacing: .04em; color: var(--faint); }
.section--night .mono { color: var(--on-night-faint); }
.accent { color: var(--pink); }
.stat {
  font-family: var(--display);
  font-stretch: 125%;
  font-weight: 800;
  letter-spacing: -.035em;
  line-height: .95;
  color: var(--pink);
  font-variant-numeric: tabular-nums;
}
.muted { color: var(--muted); }
.serif { font-family: var(--serif); font-style: italic; letter-spacing: -.01em; }

/* ---------- 5. Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  padding: 13px 22px; border-radius: 999px;
  font-family: var(--body); font-weight: 700; font-size: 14.5px; line-height: 1; letter-spacing: -.005em;
  background: var(--pink); color: #fff; white-space: nowrap;
  transition: transform .35s var(--ease-out), box-shadow .35s var(--ease-out), background .2s;
  box-shadow: 0 1px 0 rgba(0,0,0,.05);
}
.btn:hover { transform: translateY(-2px); box-shadow: 0 12px 28px -10px rgba(255, 46, 136, .55); background: #ff3f93; }
.btn:active { transform: translateY(0); }
.btn .arrow { display: inline-block; transition: transform .35s var(--ease-out); }
.btn:hover .arrow { transform: translateX(4px); }
.btn--ghost { background: transparent; color: var(--text); border: 1.5px solid var(--line-2); box-shadow: none; }
.btn--ghost:hover { background: rgba(26,10,16,.04); box-shadow: none; }
.section--night .btn--ghost { color: var(--on-night-text); border-color: var(--on-night-line); }
.section--night .btn--ghost:hover { background: rgba(255,255,255,.06); }
.btn--sm { padding: 10px 16px; font-size: 13.5px; }
.btn--lg { padding: 15px 26px; font-size: 15.5px; }
.btn-row { display: flex; flex-wrap: wrap; gap: 12px; align-items: center; }
.reassure { font-family: var(--mono); font-size: 12px; letter-spacing: .04em; color: var(--faint); display: flex; flex-wrap: wrap; gap: 6px 14px; }
.reassure span::before { content: "·"; margin-right: 10px; color: var(--pink); }
.reassure span:first-child::before { content: none; }
.section--night .reassure { color: var(--on-night-faint); }

/* ---------- 6. Header ---------- */
.header {
  position: sticky; top: 0; z-index: 50;
  height: var(--header-h);
  display: flex; align-items: center;
  background: rgba(255, 249, 251, .72);
  backdrop-filter: saturate(140%) blur(14px);
  -webkit-backdrop-filter: saturate(140%) blur(14px);
  border-bottom: 1px solid transparent;
  transition: border-color .3s, background .3s;
}
.header.is-scrolled { border-bottom-color: var(--line); background: rgba(255, 249, 251, .88); }
.header__inner { display: flex; align-items: center; justify-content: space-between; gap: 24px; }
.logo {
  display: inline-flex; align-items: center;
  background: #fff; border: 1px solid var(--line); border-radius: 999px;
  padding: 8px 16px; height: 42px;
  transition: transform .35s var(--ease-out);
}
.logo:hover { transform: translateY(-1px); }
.logo img { height: 20px; width: auto; }
.nav { display: flex; align-items: center; gap: 6px; }
.nav__link {
  padding: 10px 14px; border-radius: 999px; font-weight: 600; font-size: 15px; color: var(--muted);
  transition: color .2s, background .2s;
}
.nav__link:hover, .nav__link[aria-current="page"] { color: var(--text); background: rgba(26,10,16,.05); }
.nav .btn { margin-left: 8px; }
.menu-toggle { display: none; width: 44px; height: 44px; border-radius: 999px; align-items: center; justify-content: center; }
.menu-toggle span { display: block; width: 20px; height: 2px; background: var(--text); border-radius: 2px; position: relative; transition: transform .3s, opacity .3s; }
.menu-toggle span::before, .menu-toggle span::after { content: ""; position: absolute; left: 0; width: 20px; height: 2px; background: var(--text); border-radius: 2px; transition: transform .3s, top .3s; }
.menu-toggle span::before { top: -6px; } .menu-toggle span::after { top: 6px; }
.menu-open .menu-toggle span { background: transparent; }
.menu-open .menu-toggle span::before { top: 0; transform: rotate(45deg); }
.menu-open .menu-toggle span::after { top: 0; transform: rotate(-45deg); }
.mobile-menu {
  display: none; position: fixed; inset: var(--header-h) 0 0 0; z-index: 40;
  background: var(--paper); padding: 24px var(--gutter) 40px; flex-direction: column; gap: 6px;
}
.mobile-menu a { font-family: var(--display); font-stretch: 112%; font-weight: 800; font-size: 26px; letter-spacing: -.02em; padding: 14px 0; border-bottom: 1px solid var(--line); }
.mobile-menu .btn { margin-top: 24px; align-self: flex-start; font-size: 17px; }
.menu-open .mobile-menu { display: flex; }
.menu-open { overflow: hidden; }
@media (max-width: 900px) {
  .nav { display: none; }
  .menu-toggle { display: inline-flex; }
}
/* mobile sticky CTA */
.mobile-cta {
  display: none; position: fixed; left: 0; right: 0; bottom: 0; z-index: 45;
  padding: 10px var(--gutter) calc(10px + env(safe-area-inset-bottom, 0px));
  background: rgba(255,249,251,.9); backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px);
  border-top: 1px solid var(--line);
  transform: translateY(110%); transition: transform .4s var(--ease-out);
}
.mobile-cta .btn { width: 100%; }
.mobile-cta.is-visible { transform: translateY(0); }
@media (max-width: 900px) { .mobile-cta { display: block; } body { padding-bottom: 0; } }

/* ---------- 7. Hero ---------- */
.hero { padding-block: clamp(40px, 6vw, 80px) clamp(32px, 4vw, 56px); overflow: hidden; }
.hero__grid { display: grid; grid-template-columns: minmax(0, 1.05fr) minmax(0, .95fr); gap: clamp(32px, 5vw, 64px); align-items: center; }
.hero__copy { display: flex; flex-direction: column; gap: 22px; }
.hero__copy .lede { max-width: 52ch; }
.hero__title { max-width: 14ch; }
.hero__title .accent { display: inline-block; }
/* creator wall */
.wall { display: grid; grid-template-columns: repeat(6, 1fr); gap: 8px; perspective: 900px; }
.wall__tile {
  aspect-ratio: 9 / 16; border-radius: 8px; position: relative; overflow: hidden;
  background: linear-gradient(180deg, #2B1220 0%, var(--night) 100%);
  display: flex; align-items: flex-end; justify-content: center; padding: 8px 4px;
  transform-origin: center;
  will-change: transform;
}
.wall__tile::before { /* faint caption bars, suggests a video */
  content: ""; position: absolute; left: 18%; right: 18%; top: 22%; height: 3px; border-radius: 2px;
  background: rgba(255,209,227,.22); box-shadow: 0 7px 0 rgba(255,209,227,.22), 0 14px 0 -1px rgba(255,209,227,.14);
}
.wall__tile::after { content: ""; position: absolute; inset: 0; background: radial-gradient(120% 80% at 50% 0%, rgba(255,46,136,.14), transparent 60%); opacity: 0; transition: opacity .4s; }
.wall__tile:hover::after { opacity: 1; }
.wall__label { position: relative; font-family: var(--mono); font-size: clamp(8px, .8vw, 10px); color: var(--on-night-muted); text-align: center; line-height: 1.15; }
.wall__tile.is-hit { background: var(--pink); z-index: 3; box-shadow: 0 18px 40px -12px rgba(255,46,136,.6); }
.wall__tile.is-hit::before { background: rgba(255,255,255,.55); box-shadow: 0 7px 0 rgba(255,255,255,.55), 0 14px 0 -1px rgba(255,255,255,.35); }
.wall__tile.is-hit .wall__label { color: #fff; font-weight: 500; font-size: clamp(11px, 1.1vw, 14px); font-family: var(--display); font-stretch: 118%; font-weight: 800; letter-spacing: -.02em; }
.wall__tile:nth-child(n+13) { display: none; }
@media (min-width: 640px) { .wall__tile:nth-child(n+13) { display: flex; } }
/* logo strip */
.logo-strip { margin-top: clamp(36px, 5vw, 64px); padding-top: 28px; border-top: 1px solid var(--line); display: flex; align-items: center; gap: clamp(18px, 3vw, 36px); flex-wrap: wrap; }
.logo-strip__label { font-family: var(--mono); font-size: 11.5px; letter-spacing: .1em; text-transform: uppercase; color: var(--faint); flex: 0 0 auto; }
.logo-strip__row { display: flex; align-items: center; gap: clamp(10px, 1.6vw, 22px); flex-wrap: wrap; }
.logo-strip__row img {
  height: 30px; width: 30px; border-radius: 9px; object-fit: cover; background: #fff;
  filter: grayscale(1); opacity: .7;
  transition: filter .35s, opacity .35s, transform .35s var(--ease-out);
}
.logo-strip__row img:hover { filter: none; opacity: 1; transform: translateY(-2px) scale(1.06); }
@media (max-width: 900px) {
  .hero__grid { grid-template-columns: 1fr; }
  .hero__title { max-width: none; }
}

/* ---------- 8. Carousel ---------- */
.carousel { position: relative; }
.carousel__track {
  display: flex; gap: 16px; overflow-x: auto; overflow-y: hidden;
  scrollbar-width: none; -ms-overflow-style: none;
  padding-block: 8px; cursor: grab;
  -webkit-overflow-scrolling: touch;
  mask-image: linear-gradient(90deg, transparent, #000 5%, #000 95%, transparent);
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 5%, #000 95%, transparent);
}
.carousel__track::-webkit-scrollbar { display: none; }
.carousel__track.is-dragging { cursor: grabbing; scroll-snap-type: none; }
.carousel--bleed { margin-inline: calc(-1 * var(--gutter)); }
.carousel--bleed .carousel__track { padding-inline: var(--gutter); }
.clip { flex: 0 0 clamp(170px, 18vw, 230px); display: flex; flex-direction: column; gap: 12px; user-select: none; -webkit-user-drag: none; }
.clip__media {
  position: relative; aspect-ratio: 9 / 16; border-radius: 14px; overflow: hidden;
  background: var(--on-night-panel); border: 1px solid var(--on-night-line);
  transition: transform .5s var(--ease-out), box-shadow .5s var(--ease-out);
}
.clip:hover .clip__media { transform: translateY(-4px); box-shadow: 0 24px 48px -20px rgba(0,0,0,.6); }
.clip__media video, .clip__media img { width: 100%; height: 100%; object-fit: cover; pointer-events: none; }
.clip__media video { position: absolute; inset: 0; opacity: 0; transition: opacity .4s; }
.clip__media video.is-ready { opacity: 1; }
.clip__media::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, transparent 55%, rgba(26,10,16,.72)); pointer-events: none; }
.clip__views {
  position: absolute; left: 10px; bottom: 10px; z-index: 2;
  font-family: var(--mono); font-size: 12px; letter-spacing: .02em;
  padding: 5px 10px; border-radius: 999px;
  background: rgba(26,10,16,.78); border: 1px solid rgba(255,209,227,.25); color: #fff;
  backdrop-filter: blur(6px);
}
.clip__views--top { background: var(--pink); border-color: var(--pink); }
.clip__views::before { content: "▶"; font-size: 8px; margin-right: 6px; opacity: .8; }
.clip__sound {
  position: absolute; right: 10px; top: 10px; z-index: 2; width: 34px; height: 34px; border-radius: 999px;
  background: rgba(26,10,16,.6); border: 1px solid rgba(255,209,227,.25); color: #fff; font-size: 13px;
  display: flex; align-items: center; justify-content: center; opacity: 0; transition: opacity .25s;
}
.clip:hover .clip__sound, .clip__sound[aria-pressed="true"] { opacity: 1; }
@media (hover: none) { .clip__sound { opacity: 1; } }
.clip__placeholder { position: absolute; inset: 0; display: flex; align-items: center; justify-content: center; }
.clip__placeholder span { font-family: var(--mono); font-size: 11px; color: var(--on-night-faint); border: 1px dashed var(--on-night-line); border-radius: 999px; padding: 6px 12px; }
.brand { display: flex; align-items: center; gap: 10px; }
.brand img { width: 30px; height: 30px; border-radius: 9px; object-fit: cover; background: #fff; flex: 0 0 auto; }
.brand__name { font-weight: 700; font-size: 14.5px; line-height: 1.15; }
.brand__cat { display: block; font-family: var(--mono); font-size: 10.5px; letter-spacing: .04em; color: var(--on-night-faint); margin-top: 3px; }
.section:not(.section--night) .brand__cat { color: var(--faint); }
.carousel__hint { display: flex; align-items: center; gap: 10px; font-family: var(--mono); font-size: 11.5px; letter-spacing: .06em; text-transform: uppercase; color: var(--on-night-faint); }
.carousel__hint i { width: 26px; height: 1px; background: currentColor; display: inline-block; }

/* ---------- 9. Sections ---------- */
/* Why an army */
.compare { display: grid; grid-template-columns: 1fr 1.15fr; gap: 16px; align-items: stretch; }
.compare__card { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: clamp(22px, 3vw, 36px); display: flex; flex-direction: column; gap: 14px; }
.compare__card--win { border-color: rgba(255,46,136,.5); background: linear-gradient(180deg, #fff, #FFF1F7); box-shadow: 0 20px 50px -30px rgba(255,46,136,.45); }
.compare__big { font-family: var(--display); font-stretch: 120%; font-weight: 800; font-size: clamp(26px, 2.8vw, 36px); letter-spacing: -.03em; line-height: 1; }
.compare__card--win .compare__big { color: var(--pink); }
.compare__sub { color: var(--muted); font-size: 15.5px; max-width: 40ch; }
.dots { display: flex; flex-wrap: wrap; gap: 4px; margin-top: auto; padding-top: 10px; }
.dots i { width: 8px; height: 8px; border-radius: 2px; background: rgba(26,10,16,.12); display: block; }
.dots i.is-hit { background: var(--pink); box-shadow: 0 0 0 2px rgba(255,46,136,.18); }
.compare__note { font-family: var(--mono); font-size: 12.5px; color: var(--faint); margin-top: 18px; max-width: 70ch; }
@media (max-width: 760px) { .compare { grid-template-columns: 1fr; } }

/* Outcomes */
.outcomes { display: grid; grid-template-columns: repeat(5, minmax(0,1fr)); gap: 12px; counter-reset: o; }
.outcome { background: #fff; border: 1px solid #F5C6D8; border-radius: 14px; padding: 22px 20px 24px; display: flex; flex-direction: column; gap: 10px; min-height: 190px; counter-increment: o; transition: transform .45s var(--ease-out), box-shadow .45s var(--ease-out); }
.outcome:hover { transform: translateY(-4px); box-shadow: 0 24px 40px -28px rgba(59,15,31,.5); }
.outcome::before { content: "0" counter(o); font-family: var(--mono); font-size: 12px; color: var(--pink-ink); letter-spacing: .06em; }
.outcome h4 { font-size: 18px; }
.outcome p { color: var(--muted); font-size: 14.5px; line-height: 1.5; }
@media (max-width: 1024px) { .outcomes { grid-template-columns: repeat(2, 1fr); } .outcome { min-height: 0; } }
@media (max-width: 560px) { .outcomes { grid-template-columns: 1fr; } }

/* Steps / process */
.steps { position: relative; display: grid; grid-template-columns: repeat(5, minmax(0,1fr)); border: 1px solid var(--line); border-radius: var(--radius); background: #fff; overflow: hidden; }
.steps__bar { position: absolute; left: 0; top: 0; height: 3px; width: 100%; background: var(--pink); transform-origin: left; transform: scaleX(0); }
.step { padding: 22px 20px 24px; border-left: 1px solid var(--line); display: flex; flex-direction: column; gap: 8px; min-height: 200px; }
.step:first-child { border-left: 0; }
.step__week { font-family: var(--mono); font-size: 11px; letter-spacing: .1em; text-transform: uppercase; color: var(--pink-ink); }
.step h4 { font-size: 18px; }
.step p { color: var(--muted); font-size: 14.5px; line-height: 1.5; }
.step__n { margin-top: auto; font-family: var(--display); font-stretch: 125%; font-weight: 800; font-size: 34px; letter-spacing: -.04em; line-height: 1; color: var(--blush); }
.steps__note { margin-top: 16px; font-family: var(--mono); font-size: 12.5px; color: var(--faint); text-align: right; }
@media (max-width: 1024px) { .steps { grid-template-columns: repeat(2, 1fr); } .step { border-top: 1px solid var(--line); min-height: 0; } .step:nth-child(-n+3) { border-top: 0; } .step:nth-child(2n+2) { border-left: 0; } }
@media (max-width: 560px) { .steps { grid-template-columns: 1fr; } .step { border-left: 0; border-top: 1px solid var(--line); } .step:nth-child(2) { border-top: 1px solid var(--line); } }

/* Program results */
.programs { display: grid; grid-template-columns: repeat(4, minmax(0,1fr)); gap: 14px; }
.program { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 24px 22px 26px; display: flex; flex-direction: column; gap: 10px; position: relative; transition: transform .45s var(--ease-out), box-shadow .45s var(--ease-out), border-color .3s; }
.program:hover { transform: translateY(-4px); box-shadow: 0 30px 50px -34px rgba(26,10,16,.45); border-color: var(--line-2); }
.program__cat { font-family: var(--mono); font-size: 11px; letter-spacing: .1em; text-transform: uppercase; color: var(--faint); }
.program .stat { font-size: clamp(32px, 3vw, 40px); }
.program__unit { font-family: var(--mono); font-size: 11.5px; color: var(--faint); margin-top: -4px; }
.program__ratio { font-weight: 700; font-size: 14.5px; }
.program p { color: var(--muted); font-size: 14.5px; line-height: 1.5; }
.badge { align-self: flex-start; font-family: var(--mono); font-size: 10.5px; letter-spacing: .06em; text-transform: uppercase; background: var(--night); color: #fff; border-radius: 999px; padding: 5px 10px; margin-top: 4px; }
.badge--soft { background: var(--blush-2); color: var(--pink-ink); }
@media (max-width: 1024px) { .programs { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .programs { grid-template-columns: 1fr; } }

/* Case spotlight */
.case { display: grid; grid-template-columns: 1.15fr .85fr; gap: 16px; align-items: stretch; }
.case__img { border-radius: var(--radius); overflow: hidden; border: 1px solid var(--line); background: #000; }
.case__img img { width: 100%; height: 100%; object-fit: cover; }
.case__side { display: flex; flex-direction: column; gap: 16px; }
.chart { margin: 0; position: relative; border-radius: var(--radius); overflow: hidden; border: 1px solid var(--line); background: #fff; }
.chart img { width: 100%; display: block; }
.chart figcaption { font-family: var(--mono); font-size: 11px; color: var(--faint); padding: 10px 14px 12px; border-top: 1px solid var(--line); }
/* highlights, positioned as % of the image */
.chart__ring { position: absolute; left: 42%; top: 18%; width: 15%; aspect-ratio: 1; border: 3px solid var(--pink); border-radius: 50%; box-shadow: 0 0 0 5px rgba(255,46,136,.18); pointer-events: none; }
.chart__box { position: absolute; left: 54%; top: 26.5%; width: 35%; height: 10.5%; border: 2.5px solid var(--pink); border-radius: 8px; box-shadow: 0 0 0 5px rgba(255,46,136,.14); pointer-events: none; }
.case__facts { flex: 1; display: flex; flex-direction: column; justify-content: center; gap: 18px; background: var(--night); color: var(--on-night-text); border-radius: var(--radius); padding: clamp(22px, 2.6vw, 30px); }
.case__facts .stat { font-size: clamp(28px, 2.6vw, 34px); }
.case__facts small { display: block; color: var(--on-night-muted); font-size: 13.5px; margin-top: 4px; line-height: 1.4; }
@media (max-width: 860px) { .case { grid-template-columns: 1fr; } }

/* Compounding tree */
.tree { display: grid; grid-template-columns: minmax(0,.9fr) minmax(0,1.1fr); gap: 20px; align-items: center; }
.tree__seed { background: #fff; border: 2px solid var(--pink); border-radius: var(--radius); padding: clamp(24px, 3vw, 36px); display: flex; flex-direction: column; gap: 8px; }
.tree__seed .stat { font-size: clamp(44px, 4.6vw, 60px); }
.tree__branches { display: flex; flex-direction: column; gap: 10px; position: relative; padding-left: 26px; }
.tree__branches::before { content: ""; position: absolute; left: 6px; top: 8%; bottom: 8%; width: 2px; background: var(--line-2); border-radius: 2px; transform-origin: top; }
.branch { position: relative; display: flex; justify-content: space-between; align-items: center; gap: 12px; background: #fff; border: 1px solid var(--line); border-radius: 12px; padding: 14px 18px; font-size: 15px; }
.branch::before { content: ""; position: absolute; left: -20px; top: 50%; width: 14px; height: 2px; background: var(--line-2); }
.branch b { font-family: var(--mono); font-weight: 500; font-size: 13px; color: var(--pink-ink); white-space: nowrap; }
.branch--brand { border-style: dashed; }
.branch__tag { font-family: var(--mono); font-size: 10.5px; color: var(--faint); margin-left: 8px; }
.tree__total { margin-top: 20px; display: flex; justify-content: flex-end; align-items: baseline; gap: 12px; flex-wrap: wrap; color: var(--muted); font-size: 15px; }
.tree__total .stat { font-size: clamp(26px, 2.6vw, 32px); color: var(--text); }
@media (max-width: 760px) { .tree { grid-template-columns: 1fr; } }

/* ---------- 11. Founder ---------- */
.founder { display: grid; grid-template-columns: minmax(0,.62fr) minmax(0,1.38fr); gap: clamp(28px, 5vw, 64px); align-items: center; }
.founder__photo { position: relative; }
.founder__photo img { width: 100%; max-width: 380px; aspect-ratio: 4 / 5; object-fit: cover; border-radius: 18px; border: 1px solid #F5C6D8; }
.founder__tag { position: absolute; left: 14px; bottom: 14px; background: #fff; border: 1px solid var(--line); border-radius: 999px; padding: 7px 12px; font-family: var(--mono); font-size: 11px; letter-spacing: .04em; }
.founder__quote { font-family: var(--serif); font-style: italic; font-size: clamp(24px, 2.6vw, 34px); line-height: 1.15; letter-spacing: -.01em; max-width: 26ch; }
.founder__meta { font-family: var(--mono); font-size: 12px; letter-spacing: .08em; text-transform: uppercase; color: var(--pink-ink); margin-top: 18px; }
.values { display: grid; grid-template-columns: repeat(2, minmax(0,1fr)); gap: 12px 24px; margin-top: 28px; }
.value { display: flex; gap: 12px; align-items: flex-start; font-size: 15.5px; font-weight: 600; line-height: 1.35; }
.value::before { content: ""; flex: 0 0 8px; width: 8px; height: 8px; border-radius: 50%; background: var(--pink); margin-top: 7px; }
.value small { display: block; font-weight: 400; color: var(--muted); font-size: 14px; margin-top: 2px; }
@media (max-width: 860px) { .founder { grid-template-columns: 1fr; } .founder__photo img { max-width: 300px; } }
@media (max-width: 520px) { .values { grid-template-columns: 1fr; } }

/* Fit */
.fit { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.fit__card { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 24px; display: flex; flex-direction: column; gap: 10px; }
.fit__card--yes { border-color: #9AD6B8; background: linear-gradient(180deg, #fff, #F1FBF5); }
.fit__card h4 { display: flex; align-items: center; gap: 10px; }
.fit__card h4 i { width: 22px; height: 22px; border-radius: 50%; display: inline-flex; align-items: center; justify-content: center; font-style: normal; font-size: 12px; font-weight: 700; }
.fit__card--yes h4 i { background: #DDF3E8; color: #1E8A5A; }
.fit__card--no h4 i { background: #FFE0EC; color: var(--pink-ink); }
.fit__card p { color: var(--muted); font-size: 15px; }
@media (max-width: 640px) { .fit { grid-template-columns: 1fr; } }

/* ---------- 12. FAQ ---------- */
.faq { border-top: 1px solid var(--line-2); }
.faq__item { border-bottom: 1px solid var(--line-2); }
.faq__q {
  width: 100%; display: flex; justify-content: space-between; align-items: center; gap: 20px; text-align: left;
  padding: 18px 0; font-family: var(--display); font-stretch: 110%; font-weight: 700; font-size: clamp(16px, 1.3vw, 18px); letter-spacing: -.015em; line-height: 1.25;
}
.faq__q .plus { flex: 0 0 28px; width: 28px; height: 28px; border-radius: 50%; border: 1.5px solid var(--line-2); position: relative; transition: transform .35s var(--ease-out), background .25s, border-color .25s; }
.faq__q .plus::before, .faq__q .plus::after { content: ""; position: absolute; left: 50%; top: 50%; background: var(--text); width: 12px; height: 1.5px; transform: translate(-50%, -50%); transition: background .25s; }
.faq__q .plus::after { transform: translate(-50%, -50%) rotate(90deg); }
.faq__q[aria-expanded="true"] .plus { transform: rotate(45deg); background: var(--pink); border-color: var(--pink); }
.faq__q[aria-expanded="true"] .plus::before, .faq__q[aria-expanded="true"] .plus::after { background: #fff; }
.faq__a { display: grid; grid-template-rows: 0fr; transition: grid-template-rows .45s var(--ease-out); }
.faq__a > div { overflow: hidden; }
.faq__a p { padding-bottom: 20px; color: var(--muted); font-size: 15px; max-width: 64ch; }
.faq__item.is-open .faq__a { grid-template-rows: 1fr; }

/* ---------- 13. CTA band ---------- */
.cta-band { background: var(--night); color: var(--on-night-text); }
.cta-band__grid { display: grid; grid-template-columns: minmax(0,1fr) minmax(0,1fr); gap: clamp(28px, 5vw, 64px); align-items: center; }
.cta-band h2 { font-size: clamp(30px, 3.8vw, 46px); }
.cta-band .lede { color: var(--on-night-muted); }
.cta-band__embed { background: var(--on-night-panel); border: 1px solid var(--on-night-line); border-radius: var(--radius); overflow: hidden; min-height: 620px; position: relative; }
.cta-band__embed .calendly-inline-widget { min-width: 0 !important; height: 700px; }
.cta-band__fallback { position: absolute; inset: 0; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 14px; padding: 24px; text-align: center; color: var(--on-night-muted); font-size: 15px; }
.cta-band__embed.is-loaded .cta-band__fallback { display: none; }
@media (max-width: 900px) { .cta-band__grid { grid-template-columns: 1fr; } .cta-band__embed { min-height: 0; } }

/* ---------- 14. Footer ---------- */
.footer { padding-block: 40px 120px; border-top: 1px solid var(--line); }
@media (min-width: 901px) { .footer { padding-bottom: 56px; } }
.footer__grid { display: grid; grid-template-columns: 1.2fr 1fr 1fr 1fr; gap: 28px; }
.footer h5 { margin: 0 0 12px; font-family: var(--mono); font-size: 11px; letter-spacing: .1em; text-transform: uppercase; color: var(--faint); font-weight: 500; }
.footer li { padding: 4px 0; font-size: 15px; }
.footer a:hover { color: var(--pink-ink); }
.footer__tagline { margin-top: 14px; color: var(--muted); font-size: 14.5px; max-width: 28ch; }
.footer__bottom { margin-top: 36px; padding-top: 20px; border-top: 1px solid var(--line); display: flex; justify-content: space-between; gap: 12px; flex-wrap: wrap; font-family: var(--mono); font-size: 12px; color: var(--faint); }
.copy-email { display: inline-flex; align-items: center; gap: 8px; }
.copy-email button { font-family: var(--mono); font-size: 11px; border: 1px solid var(--line-2); border-radius: 999px; padding: 3px 8px; color: var(--muted); }
.copy-email button:hover { border-color: var(--pink); color: var(--pink-ink); }
@media (max-width: 860px) { .footer__grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 520px) { .footer__grid { grid-template-columns: 1fr; } }

/* ---------- 15. Work page ---------- */
.page-hero { padding-block: clamp(40px, 6vw, 72px) clamp(28px, 3.5vw, 48px); }
.page-hero h1 { max-width: 16ch; }
.filters { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 28px; }
.filter { font-family: var(--mono); font-size: 12.5px; letter-spacing: .03em; padding: 9px 14px; border-radius: 999px; border: 1px solid var(--line-2); color: var(--muted); background: #fff; transition: all .25s; }
.filter:hover { border-color: var(--pink); color: var(--text); }
.filter[aria-pressed="true"] { background: var(--night); color: #fff; border-color: var(--night); }
.work-grid { display: grid; grid-template-columns: repeat(5, minmax(0,1fr)); gap: 18px; }
.work-grid .clip { flex: none; }
.work-grid .clip.is-hidden { display: none; }
.work-grid .clip__media { border-color: var(--line); background: var(--paper-2); }
@media (max-width: 1100px) { .work-grid { grid-template-columns: repeat(4, 1fr); } }
@media (max-width: 860px) { .work-grid { grid-template-columns: repeat(3, 1fr); } }
@media (max-width: 560px) { .work-grid { grid-template-columns: repeat(2, 1fr); gap: 12px; } }
.program--wide { padding: 28px; }
.program__before { font-size: 14px; color: var(--muted); border-top: 1px solid var(--line); padding-top: 12px; margin-top: 4px; }
.program__before b { color: var(--text); font-weight: 600; font-family: var(--mono); font-size: 11px; letter-spacing: .08em; text-transform: uppercase; display: block; margin-bottom: 4px; }

/* ---------- 16. Method page ---------- */
.timeline { display: grid; grid-template-columns: 140px 1fr; gap: 0 28px; }
.timeline__wk { font-family: var(--mono); font-size: 12px; letter-spacing: .08em; text-transform: uppercase; color: var(--pink-ink); padding: 26px 0; border-top: 1px solid var(--line-2); }
.timeline__body { padding: 24px 0 28px; border-top: 1px solid var(--line-2); display: flex; flex-direction: column; gap: 8px; }
.timeline__body p { color: var(--muted); max-width: 60ch; }
.timeline__body ul { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 6px; }
.timeline__body li { font-family: var(--mono); font-size: 12px; background: #fff; border: 1px solid var(--line); border-radius: 999px; padding: 6px 12px; color: var(--muted); }
.timeline__body--hot { position: relative; }
.timeline__body--hot::before { content: ""; position: absolute; left: -28px; top: 0; bottom: 0; width: 3px; background: var(--pink); }
@media (max-width: 640px) { .timeline { grid-template-columns: 1fr; } .timeline__wk { padding-bottom: 0; border-top: 1px solid var(--line-2); } .timeline__body { border-top: 0; padding-top: 8px; } .timeline__body--hot::before { display: none; } }
.included { display: grid; grid-template-columns: repeat(3, minmax(0,1fr)); gap: 14px; }
.included__item { background: #fff; border: 1px solid var(--line); border-radius: 14px; padding: 22px; display: flex; flex-direction: column; gap: 8px; }
.included__item h4 { font-size: 17px; }
.included__item p { color: var(--muted); font-size: 14.5px; line-height: 1.5; }
@media (max-width: 900px) { .included { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .included { grid-template-columns: 1fr; } }
.rights { display: grid; grid-template-columns: repeat(3, minmax(0,1fr)); gap: 14px; }
.rights__item { background: var(--night); color: var(--on-night-text); border-radius: 14px; padding: 24px; display: flex; flex-direction: column; gap: 8px; }
.rights__item .stat { font-size: clamp(28px, 2.6vw, 36px); }
.rights__item p { color: var(--on-night-muted); font-size: 14.5px; }
@media (max-width: 760px) { .rights { grid-template-columns: 1fr; } }

/* ---------- 17. About page ---------- */
.about-hero { display: grid; grid-template-columns: minmax(0,1.3fr) minmax(0,.7fr); gap: clamp(28px, 5vw, 64px); align-items: center; }
.about-hero img { width: 100%; max-width: 420px; aspect-ratio: 4/5; object-fit: cover; border-radius: 20px; justify-self: end; }
.story { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(28px, 5vw, 64px); }
.story p + p { margin-top: 18px; }
.story p { font-size: 16px; color: var(--muted); }
.story p strong { color: var(--text); }
.story__stats { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; align-content: start; }
.story__stat { background: #fff; border: 1px solid var(--line); border-radius: 14px; padding: 20px; }
.story__stat .stat { font-size: clamp(28px, 2.6vw, 36px); }
.story__stat small { display: block; color: var(--muted); font-size: 13.5px; margin-top: 6px; line-height: 1.4; }
.principles { display: grid; grid-template-columns: repeat(3, minmax(0,1fr)); gap: 14px; counter-reset: p; }
.principle { background: #fff; border: 1px solid #F5C6D8; border-radius: 14px; padding: 24px; display: flex; flex-direction: column; gap: 10px; counter-increment: p; }
.principle::before { content: "0" counter(p); font-family: var(--mono); font-size: 12px; color: var(--pink-ink); }
.principle h4 { font-size: 19px; }
.principle p { color: var(--muted); font-size: 14.5px; }
@media (max-width: 900px) { .about-hero, .story { grid-template-columns: 1fr; } .about-hero img { justify-self: start; max-width: 320px; } .principles { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .principles, .story__stats { grid-template-columns: 1fr; } }

/* ---------- 18. Motion ---------- */
[data-reveal] { will-change: transform, opacity; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .001ms !important; animation-iteration-count: 1 !important; transition-duration: .001ms !important; }
}